OK, We are halfway through the Green Marketing Plan for 2010. You should have a schedule that is becoming increasingly filled with marketing activities. The key is organization, and planning. I have created a simple worksheet to help you schedule, organize and evaluate how your marketing plan is shaping up. For those of you who have subscribed to this blog you should have already received it via email. If you would like to get the worksheets but don’t want to subscribe you can contact us at contact@greenbizplan.com and request it. But following the posts will help you to understand the worksheet and make better use of the schedule.
So far we have covered
1.) FREE STUFF – ON LINE CALENDAR, SOCIAL NETWORKING, BLOGGING, FREE LABOR (INTERNSHIPS) AND CONNECTING WITH MAJOR ONLINE GREEN WEBSITES WITHOUT PAYING FOR ADVERTISING
2.) FREE WAYS TO GET THE WORD OUT ON THE INTERNET AND TO OPTIMIZE YOUR WEBSITE.
3.) SLOGAN, PACKAGING, AND LOGO
4.) EMPLOYEES AS PART OF YOUR MARKETING PLAN
5.) FIRST IMPRESSIONS
6.) BUSINESS 2 BUSINESS REFERRALS
All of this should be scheduled and worked on every week. Letting things go, even for a short time can reverse weeks of dedication. Making marketing a priority, evaluating the results of your efforts and always looking for ways to improve what you are currently doing is vital to success especially in a down economy!
Tracking results is also critical….don’t waste time on things that don’t work. Every business should have a marketing plan that is planned. Too many owners, use reactive marketing instead of proactive marketing. Sales are down….they run more ads…sales are up… they slack off. Marketing needs to go on everyday without stop and needs to be designed to obtain the best results. If you develop a plan and work on it throughout 2010; next year you will find that it has become part of your routine. You will have sifted out the things that don’t work and built on those that do. Your business will become a brand that green consumers are familiar with and your commitment to green business will be obvious. All of the suggestions contained in this blog series focus on reduction of waste, higher efficiency, and reduced energy use. They are designed to help you use fewer consumable resources while boosting the incorporation of a triple bottom line, being mindful of people and the planet while making a profit!
I am looking for feedback on these articles and would greatly appreciate any and all comments that can help the readers make the most of their green marketing plan in 2010! Thanks for joining us! More tomorrow.
Filed under: Green Biz Networks, eco-entrepreneurship, green marketing | Tagged: business marketing, eco-entrepreneurship, green, Green Business, green marketing, green marketing plan, marketing green business, marketing green products | Leave a Comment »






